98 articles on seo.
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
If you’re putting the effort into writing blog posts, you want people to actually find them. That’s where on-page SEO comes in. Unlike technical SEO (which can feel intimidating and code-heavy), on-page SEO is about the things you control directly in your content, like titles, headings, keywords, and how you structure your posts. Think of
Artificial Intelligence (AI) is no longer a futuristic concept reserved for tech giants—it’s here, and it’s revolutionising marketing for businesses of all sizes. Whether streamlining content creation, improving customer engagement, or optimizing ad targeting, AI makes digital marketing more efficient, data-driven, and personalised than ever before. In 2025, businesses that embrace AI-powered mark
Search engine optimisation (SEO) is an ever-evolving field, and 2025 will undoubtedly bring significant changes that will impact how businesses optimise their online presence. With search engines becoming more advanced and user expectations shifting, staying ahead of these changes is crucial. Here are the top SEO trends to expect in 2025: 1. AI-Driven SEO and
In the fast-paced digital world, where instant gratification often feels like the norm, patience might seem like an outdated virtue. However, when it comes to SEO (Search Engine Optimisation), patience is not just a virtue—it’s a necessity. At Rock Solid Marketing, we recently encountered a situation that highlights the importance of giving SEO strategies the
If you’ve checked your Google Analytics stats lately and noticed a significant drop in organic search traffic, you’re not alone! Welcome to the club of website owners who have unfortunately lost search traffic from Google in recent months or years. With every new Google algorithm update, a new wave of site owners that experience a
The equation for successful SEO content writing is a simple one. Provide your website visitor with concise, informative and useful content + present it in a way that is easy to use = more traffic and more sales! $$$ Effective content writing isn’t just for your online visitors though, you’re writing with another audience in
Marketing is one of the most crucial things for the success of any business. Aged care providers like Princes Court also require robust digital marketing strategies to keep attracting clients. However, designing marketing strategies for these providers is different from other businesses as it needs to be more empathetic towards the elderly and their families.
Google Analytics has been the go-to tool for websites, businesses, and web designers for over a decade. However, as the digital environment rapidly changes, Google has introduced a new version of Analytics called Google Analytics 4 (GA4). GA4 is designed to help businesses and website owners gain a better understanding of user behaviour and purchase
“SEO is dead,” you may have heard some disgruntled tech person or business owner mutter under their breath. But is SEO dead, really? The SEO experts at our Mildura digital marketing agency say no way! In fact, the people who claim it is are likely just bitter or frustrated that their SEO efforts have not
It’s that time again: another Google Update is upon us! (or, by the time this article goes live, it will have been fully rolled out) Our Mildura web design team, like most anyone else who works on websites or runs a business with an online presence, always dreads these updates (which happen a few times
So you’ve thought about what keywords you’d like to rank for on Google. You’ve started writing blog posts relating to these keywords, maybe you’ve even thought about hiring an SEO agency to optimise your website content for these desired keywords. You’re doing the work to get your business website showing up on the Google search
If you’ve never heard of Google Discover, don’t worry – our digital marketing agency hadn’t either, until recently! Here’s a quick run-down of what Google Discover is, and whether you can optimise for Google Discover so that your website shows up more frequently on it. What Is Google Discover? In short, Google Discover is a
The Rock Solid Marketing team is thrilled to share that another of our clients has achieved a featured snippet on Google! Congratulations to Heat Systems for reaching the elusive Position Zero for their keyword term “carbon regeneration kilns”. Our SEO specialist has been focusing their optimising efforts on carbon-related keywords for Heat Systems in recent
Great, you’re a ‘marketer’ but what does that actually mean? I’m sure many of you have walked away from a long-winded marketing meeting, scratching your head wondering exactly that! We are all confused because marketing, as an industry, is in transition. Think back to days gone by when if you had a health concern you
As we shared in another post recently, one of our SEO clients has been enjoying immense website success since COVID-19 began, despite being in the hard-hit travel industry. At the end of 2019 we commenced our SEO services for Out of the Ordinary Outback (OOTOO), a tourism company based in the New South Wales Outback
With tourism restrictions in Australia finally easing as well as our growing confidence in venturing more than 10km from home, our clients at Out of the Ordinary Outback are relishing in the fruits of their hard-earned labour. Consistency with SEO and strategic keyword-loaded blog posts over the past 4 months is now paying off in
If there’s anything we’ve learned from talking to various small business owners in Australia, it’s that they all know they need this mythical thing called SEO… but don’t know exactly what it is, how to go about it, or even why exactly it’s so important. Our team at Rock Solid Marketing is of the opinion that
If you’ve logged into your Google Search Console account at any point in the last two years (if you haven’t, then um… you definitely should! Or hire a Melbourne digital marketing agency to monitor it for you, hint hint)… then you may have seen a notice that says Your site has been switched to Mobile
Last week, Google announced its biggest algorithm update in 5 years. The BERT update is said to impact 10% of search queries – namely, longer keyword phrases that rely on context for meaning. As with any update to Google’s search algorithm, this one aims to understand the user’s intent behind the query and serve them
You might think of YouTube as a limitless video library, but did you ever think about how it’s also a search engine for videos? That’s right! YouTube is a search engine, just like Google, but only for videos hosted on its platform. That means that you should spend time optimising your videos so that they show
This week, Google announced that two new link attributes have been added alongside the long-standing “no-follow” to help them better understand how to analyse links. Now, this is a prettttttty big deal, seeing as there’s not been any changes made since no-follow was originally introduced 15 years ago. Let’s talk about what’s changed, and what
We recently wrote all about how to lower your bounce rate (*hint hint*, you should definitely go back and read that post if you haven’t yet!). This week, we’re spilling the beans on how to increase your click-through rate, which is arguably even more important than your bounce rate. Read on for the what, why,
If you’re familiar with Google Analytics and website metrics, then you know that bounce rate is one of the more important stats you want to be tracking – and that it’s something you want to lower over time. And if you’re not, then you might be wondering what bounce rate even is. Well, allow us to
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
We’ve already shared the great success our client Hydro Innovations has enjoyed since engaging us for our SEO services. Their business is based in Sydney but provides sewage pumps Australia-wide, and their goal has been to rank for a variety of pump-related keywords in Australian Google searches. As a result of our SEO services, their
We’ve been providing our Melbourne SEO services to Hydro Innovations for nearly a year now, and it’s about time we share the massive success they’ve seen thusfar in their SEO journey. Hydro are actually based in Sydney, but sell their wastewater pumps Australia-wide. This presented two particular keyword challenges: It’s generally easier to rank for
Google algorithm updates are the bane of any SEO specialist’s (or really, any website owner’s) existence. The idea behind them is very valid: updates to the algorithm always aim to improve the quality of Google search results… still, they always send us into a tizzy. Why? Well, all of the optimisation work we do as
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google confirms it shortened search results snippets after expanding them last December In December 2017, Google expanded the length permitted for meta descriptions to 300 characters. Then in May 2018, they
Let’s talk about broken links. Obviously this isn’t something we want, but it’s virtually inevitable given how often websites change over time. Whether a site you linked to has gone down or changed their URL, or you changed your site structure and forgot to fix your nav bar links, it’s pretty easy to accumulate broken links
Have you recently dropped in the Google search rankings? It can be frustrating and baffling when you work really hard to get your site to land on the first page of Google for your chosen keywords, only to have it drop off suddenly without any warning. Why did this happen? HOW did this happen? With
For those of us who aren’t total Google Analytics nerds, making sense of all the data it holds can be truly overwhelming. Throw Google Search Console into the mix and it’s enough to make the average person curl up into the fetal position at the thought of logging into either tool. But what if you knew
You may have heard the slightly hackneyed phrase “content is king” before, but do you actually believe it? The Melbourne SEO specialists at Rock Solid Marketing certainly do! We ardently believe that content is the single most important thing to focus on when building out your website. Simply put, Google specifically looks for high quality
If you’ve taken our advice and added a blog to your website, then this article should be extra useful to you! The fact is, once you’ve published a blog post and shared it with the world, it’s never actually finished (or perfect, for that matter). There’s always more you could to to improve it, especially when
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. How to Optimize for the Mobile-First Index Advanced Web Ranking is claiming that 2018 is going to be “the year of the mobile”. It’s not news that Google looks at how
If you have a website, you should absolutely have a Google Analytics account associated with it. This will allow you to track your website traffic, determine your user demographic, and see where your site visitors are coming from. Armed with this information, you can then set out to improve your marketing efforts and continue to
We’ve previously written about the website design and copywriting we’ve done for our client In2 Fire. Back when they were known as KlineFire Services, we created their new website and later bulked up their service page content and incorporated more compelling images across all of the pages. All of this was to improve the user
The new year is upon us, which means it’s around the time we all start talking about our new year’s resolutions. Sure, we could all stand to lose a few kilos – but let’s talk about our businesses. What can you resolve to do in 2018 to take your business to the next level? What
Have you worked hard at building your website, only to have it buried beneath hundreds of other sites that show up on Google when your keywords are searched? Here are a few reasons why your site may not be showing up on Google: You aren’t publishing relevant content regularly Google values websites that consistently provide
If you want to be seen as an expert in your field and show up higher in Google search rankings, there’s no two ways about it: you need to blog. Here’s why your website should have a blog incorporated into it: 1. It gives Google more content to index Google likes websites that regularly publish
Below are some of the more outlandish things we’ve heard fellow SEO services providers tell their clients and prospective customers. We thought we’d take the opportunity to debunk these SEO myths and empower you to choose an SEO consultant that doesn’t make crazy claims like these. Photo via Bluenote Creative “We guarantee your site will
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Businesses Can Now Sign Up To Add Booking Buttons To Their Google Local Results As of July of this year, businesses now have the ability to add a booking button
Last year, Google rolled out Data Studio without much buzz or fanfare. This year, it’s finally available to all users and offers unlimited reporting, so we thought now would be a good time to talk about it! What is Google Data Studio? If the thought of logging into Google Analytics and trying to make sense of
So let’s say you’re rebranding and need to move your website over to a new domain. It’s scary enough making the switch and hoping that you don’t break your site… but what about everything that comes after your site has successfully been moved over to a new web address? I’m talking about the SEO implications of
We thought we’d start a new blog series on the Rock Solid Marketing blog and include links to some of the more interesting articles we’ve read lately in the digital marketing world. Here’s the very first instalment of Digital Marketing Reads! The new Search Console: a sneak peek at two experimental features This month, Google will add
Google makes between two and three updates to their algorithm every single day, but the major ones that generally shake the search engine world do come every couple of months. The aim of the updates is to target web site owners who are not keeping up with providing value to their site visitors but instead
Have you ever noticed that sometimes when you do a search on Google, a box will appear near the top of the search results containing a short, concise description or answer to your search query? According to Google, “this featured snippet block includes a summary of the answer, extracted from a webpage, plus a link
Before you hit publish on any blog post you craft, make sure you’ve marked off everything on the checklist below. These handy tips will help you keep all of your blog content easy to read, organised, and optimised for keyword searches. A Catchy Post Title Often the title of the blog post is all that
We’ve been providing our Melbourne SEO services to Romeo Homes for nearly 10 months now. Needless to say, this SEO services success story has been a long time coming! Romeo Homes are custom home builders in Melbourne, specialising in period homes. They came to us with a beautiful and visual-heavy website that’s structured well and easy to
Earlier this year, we posted about what great success our client ACR Roofing has had with our SEO services in Melbourne. We were able to more than quadruple their keyword visibility on Google within the first three months of working with them. Then, in February and March of this year they went through a website redesign.
If you’ve got a website that you want to show up in Google search results, then you’re probably familiar with the term SEO. Whether you’re outsourcing this task to an SEO agency in Melbourne, or are a optimisation whiz who knows exactly how to get your site onto Page 1 of Google, then great! You’re all set
Ever click onto a website and have to wait for images and graphics to load on it? I don’t know about you, but we here at Rock Solid Marketing don’t like it, and more importantly Google doesn’t like it. In fact, Google takes page loading speed into account when determining search rankings Simply put, website
One hot topic amongst website owners is whether it’s a good idea to switch to a secure version of their site: that is, one with an https:// address instead of an http:// one. An https site offers an added layer of security which keeps your browsing information private, whereas an http site is prone to “eavesdropping
When it comes to the SEO game, there are myriad tactics you can use to succeed – so many, in fact, that it can be quite overwhelming. It can be easy to go into option overload, give up, and do nothing at all if you feel like it’s all just too much. But don’t quit
Last week we talked about how to set up Google Search Console and link it to your existing Google Analytics account. Now, let’s look at what you do with it once you have your Google Search Console account ready to go! Sitemaps A sitemap is exactly what it sounds like: a map of your site structure,
Formerly known as Google Webmaster Tools, Google Search Console is an invaluable tool for anyone who wants more insight into how their website is performing and who is accessing it. It makes for a great supplement to the information provided by Google Analytics, and thus it’s important to use both to monitor your website. Here’s
Need a boost in SEO? Try focusing on linking – 3 types of links, to be precise: Internal Links One really useful thing you can do to help with SEO is to link to other pages within your site. Whether you’re crafting a blog post or rewriting the copy on a product or service page, always
This is the latest instalment in our ‘Are You Making These SEO Mistakes?’ series. Be sure to check out Part 1 and Part 2 if you haven’t yet! Now, onto a few more SEO mistakes you might be making with your blog or website: Your Website Pages Lack Meta Descriptions Each page on your website
As a follow-up to our last article, Are You Making These SEO Mistakes? – Part 1, we thought we’d post a follow up with more ideas of SEO mistakes you could be making on your website: Your Links Are Broken If you’ve ever linked to another website on your own (which by the way you should be
Website and/or business owners, this one’s for you! Are you making any of the SEO mistakes below? Read on for the first part of this series. You Don’t Have Enough Content Listen up: Google rewards websites that are constantly publishing quality, relevant content. It is simply not enough to have a basic website with a
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
In the last post, we talked about how SEO is affected when you change domains for your website. Now, let’s discuss what happens to SEO with a website redesign. First, let’s assume that you aren’t changing domains or altering your URL structure. If you are, then you run the risk of broken links, 404 errors,
Sometimes businesses change names and brands re-brand – it’s perfectly normal. If this happens to you or your business, it might also be time to change your website’s domain name. After all, you can’t very well carry on using www.theneatfreak.com when you’ve just renamed your business Corey Cleans. But hold up! Before you make the
If you’re like us, you’re neck-deep in setting SEO goals for 2017 and kicking off their implementation. To that end, we thought we’d share some SEO articles that we’ve found useful so far in improving our Melbourne SEO agency. 7 White Hat SEO Techniques to Double Traffic in 2017 “The Google algorithm incorporates hundreds, if
Along with Schoolfurn, Bluebox Solutions, eCreators, and Melbourne Myotherapy, ACR Roofing is our latest SEO services success story. ACR Roofing provides roof replacements and installations in Melbourne and surrounds. They came to us with a robust website, full of relevant content and images – it just wasn’t at all optimised. In other words, they
With 2016 rapidly approaching its end, now is a great time to solidify those New Years Resolutions – both on a personal level and on a professional level. If 2017 is the year you endeavor to bolster your business’s online exposure (perhaps by engaging some Melbourne SEO services?), we’ve got you covered with a few of our
Of the hundreds of thousands of WordPress plugins out there, the Yoast SEO plugin is one of the most-downloaded and oft-loved. Here are a few optimisation tricks our SEO specialists are eager to share with you which can easily be done inside the Yoast SEO WordPress plugin. De-Index All Taxonomies Taxonomies in this sense are
If you own a business, there’s no question that you should have an SEO strategy in place in order to get your business website ranking on the first page of Google for your chosen keywords. But if you’ve paid attention to your Google results, you might have noticed the map that appears at the top of
We all know that when you work on your site’s SEO (or hire our Mildura SEO agency for SEO services), you’re specifically aiming to get your desired keywords to show up on Google and increase your search ranking over time. But did you know that improving SEO also benefits other important website metrics? Here are
Ever wondered what happens when someone is caught copying content from another website? Well, wonder no longer: Google de-indexes 98% of websites submitted for a copyright takedown. That’s a huge deal because it means the website in question literally drops off of Google for every keyword search if found guilty. Not showing up on Google
Just a couple weeks ago (on September 12, to be exact), Google AdWords began reporting on null Quality Scores for both new keywords as well as keywords that lack recent click and impression data. What does this mean?, you might be wondering. First let’s backtrack and talk about what Quality Scores even mean. What is
Ever wondered what other people think about your website? It can be a little scary to ask for such raw and honest feedback, but ultimately it’ll make your site even better if you take the criticism and suggestions to heart. It is so important that your site be easy to use, appealing to visitors, and
Not too long ago, we wrote an article sharing some of our best blogging tips for new bloggers. This time, we figured we’d focus more on what you should do once you have your blog up and running. With each blog post you write, you should always be thinking about two things: 1. How to
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
Joining the ranks of Schoolfurn, Bluebox Solutions, and eCreators, Melbourne Myotherapy is our latest SEO services success story. Melbourne Myotherapy provide myotherapy and remedial massage treatments in South Melbourne. When they signed on with us, they had a basic website that they were in the process of building up. During the first month we helped them add new
First off, we at Rock Solid Marketing are big fans of blogging. You’ll see us posting a new article each week on the blog for exactly this reason. If you’re a little skeptical of blogs or perhaps have a website of your own already, you should read this article on why you need a blog.
Websites come in all shapes and sizes. We see this constantly at Rock Solid Marketing when clients come to us with websites that are all over the spectrum in terms of quality, size, content, and speed. While you should absolutely be able to see improvement in search rankings no matter what kind of website you have,
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal
What Are Stop Words? You know those short, meaningless words that tend to fall between the more meaningful words in a sentence? Those are stop words. Think: a, an, the, by, for, of, or, and, but, how (among many others). Given that this is an SEO blog, and we at Rock Solid Marketing operate as a
For those of us who are less tech savvy, WordPress plugins make it immensely easier to optimise our website without much technical know-how. If your goal is to show up higher in the Google search rankings, you absolutely need to install the Yoast SEO plugin. Yoast provides a helpful real-time guide to tweaking your posts and
The term backlink is thrown around an awful lot in the realm of SEO. A backlink is a link placed on another website that links back to your site (links back, backlink… get it?). Backlinks are extremely important when it comes to SEO because they’re a key indicator of a site’s authority. The wider you can spread
Note: We highly encourage you to read How To Determine SEO Keywords For Your Website before diving into this one! Ok, so you’ve worked awfully hard to build your website, write articles for your blog, decipher the inner workings of Google Analytics, analyse your competitors, and optimise for your chosen SEO keywords. (Whew, that’s a
Joining the ranks of Schoolfurn and Bluebox Solutions, eCreators is our latest SEO services success story. eCreators provide e-learning solutions for organisations and aids in making memorable, enjoyable and effective learning outcomes. Some of their offerings include learning management system software and hosting services, rapid content development, and off-she-shelf training courses. They came
If I had a dollar for every blank stare I’ve received upon informing someone that I work on SEO, well, let’s just say I probably wouldn’t have to work for a good long while. The fact is, a startling number of people have little-to-no idea what SEO is. In response to the blank stare or
As a Melbourne digital marketing agency, we’ve seen our fair share of poorly designed websites. With our web design services, our #1 goal is always to ensure that our clients’ websites are highly usable and encourage visitors to click through and make contact, rather than bounce. Here are our Top 5 web design best practices
Total Organic Search Traffic Simply put, this is how many people are visiting your site as a result of finding it while doing a Google search. If you are putting effort into improving your site’s SEO, your goal is for your organic search traffic steadily increase over time. You can easily view your organic search traffic using
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
After you’ve determined your SEO keywords (that is, the phrases for which you want your site to be found on Google Search), your next obvious task is to get your website to show up as high in the Google Search rankings as possible for each keyword phrase. Which begs the question: who else is optimising
So you have some sort of business, or at least a website that you want to show up on Google. You know that Google search results have something to do with SEO, and so you’ve decided to jump into the Search Engine Optimization game. But… now what? How do you get started with SEO? SEO
Following our recent SEO services success story on how we’ve helped Schoolfurn climb the Google rankings for various school furniture-related keywords, we’d also like to share how our SEO services have helped another of our clients succeed. We’re currently working with BlueBox Solutions, a Sharepoint solutions provider in Perth that does document management, workflow solutions,
There are myriad reasons why having a social media presence is so crucial for businesses: to strengthen brand awareness, build a community, foster relationships with customers and industry contacts, gain more clicks to your website… just to name a few. But did you know that you can use social media to improve SEO? It’s true:
Last week we talked about White Hat SEO and why it should be the focus of your SEO strategy. Today, we’re going to look at its wicked stepsister, Black Hat SEO. While White Hat SEO is a set of best practices using honest organic techniques to enhance a website’s performance in Google search, Black Hat SEO aims to achieve
How often have we heard the term White Hat SEO thrown around in the digital space? Now, instead of nodding along at its mention, you’ll know exactly what this phrase means. Allow us to break it down for you: What is White Hat SEO? In short, White Hat SEO uses honest organic techniques to enhance
These last couple months at Rock Solid Marketing, we’ve been working on big SEO projects for some of our clients. They’ve ranged from startups with brand new websites and a blank slate for SEO to established companies with an international presence and a website that already ranked for some keywords. No matter how long your
In an ideal world, we could just set up a WordPress site and it would magically take care of itself. Wouldn’t that be nice? The reality, though, is that websites require maintenance. Here are some easy things you should be doing to optimize your WordPress website after the web design stage that will make a
Did you know that it takes at least 4-6 weeks to see any results from your SEO efforts? If you want quick results, throw some money at paid advertising. Just remember that it’s a short term gain, and if you want to keep seeing the same spike in website traffic you must continue to pay for it.
Guest Blogging Writing a post on someone else’s blog provides two major benefits that can result in more website traffic: 1). It helps with link building, i.e. getting your website linked on other sites, which helps with SEO efforts and getting your site ranked higher on Google, and 2). It may capture the attention of
SEO Services are still seen as black magic! Obtaining a higher ranking on a search engine such as Google or Bing is no more black magic than modern medicine. It is 95% science, 3% trial and error and 2% luck. The process of actively working a website into the first three positions on any search
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