Note: We highly encourage you to read How To Determine SEO Keywords For Your Website before diving into this one!
Ok, so you’ve worked awfully hard to build your website, write articles for your blog, decipher the inner workings of Google Analytics, analyse your competitors, and optimise for your chosen SEO keywords. (Whew, that’s a lot of work!)
Unfortunately SEO is a fickle thing, so your work in this domain is never really done. SEO is a long-term commitment rather than a one-off fix. With Google’s constantly-changing algorithm and competitors making moves in the rankings, you’ve got to stay agile and adjust your optimisations over time.
There are many, many ways you can go about doing this, but for this article we thought we’d cover something simple yet effective.
We don’t mean you should start from scratch and choose an entirely new/different set of keywords to try to rank for. Instead, look at the keywords you’re already optimising for and try to brainstorm similar, yet slightly different keywords. You’d be surprised at how different your rankings can be with one teeny-tiny change in a keyword phrase.
Here are a few ideas to get you started:
If you’ve gone through this exercise, you should end up with a lengthy list of keyword permutations. Now, add them to the SEO keyword list you were working with before and check to see where you rank for each one.
We recently added new keywords to one of our clients’ SEO campaigns and it was pretty alarming how differently they ranked for very similar keyword phrases:
With a keyword list 100+ long, it doesn’t make sense to optimise for all or even the majority of these keywords. Instead, what you should do is choose a variety of keyword phrases that you’re already ranking well for and focus on those.
Then, keep monitoring the entire list over time. It’s normal to see keywords rise and fall in the rankings, so if you see a lot of movement in yours from month to month, don’t be afraid to swap out old keywords for new ones on your website.
Check out these other articles we’ve written for tips on how to optimise your site:
Rock Solid Marketing is a trusted Mildura marketing agency servicing the Sunraysia and Mallee region since 2017.
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