Frequently asked questions

The most common question we receive, as a digital marketing agency, is what digital marketing is, exactly. Simply put, digital marketing encompasses marketing efforts using the internet or electronic devices.

A digital channel is a platform or channel you access via an internet-connected device. Common digital marketing channels include Search Engine Optimisation (SEO), Paid Search (often referred to as SEM or PPC), Social Media, Email Marketing, Display Advertising and more.

Traditional marketing often involves utilising channels such as billboards, TVs, radio, newspapers etc. It can still be highly effective but is often very hard to track spend vs ROI, and most people spend less time in traditional channels as digital media continues to dominate more of our lives. Digital marketing is often a more effective way to track spend, generate positive ROI, and reach intended audiences.

If your customers and prospects use digital devices or spend time online, then the answer is almost certainly yes. Both B2B & B2C businesses can benefit from digital marketing if it is approached in an effective way. Digital channels hold more of a market share now than ever before.

Like all marketing channels and business ventures, there is always risk involved. How big that risk is depends on the amount of research you do, the channels you utilise and if you have a strong marketing strategy.

Different agencies approach this very differently. At Rock Solid Marketing, a typical client-agency relationship will comprise of an account manager (your day-to-day point of contact), a senior consultant, and a strategist. Our Mildura web design and marketing team will be supported by specialists across all the channels we are working on for your campaign.

We work across 6 core channels, SEO, PPC, Paid Social, Email Marketing, Content and Display. We have dedicated teams across all 6 channels on our Mildura digital marketing team.

Many of our best clients have in-house marketing teams and typically we find campaigns are more successful when there is a combination of in-house and agency resources. Agencies are a great way for in-house teams to achieve scale or to work across channels where an in-house team might be weak or under-resourced, and to get strategic and creative insights from people who see what is working across multiple campaigns and clients.

There is a lot that goes into pricing for our digital marketing services. Check out our partnership and pricing plans, or book a free discovery call to start.

Cost typically comprises of agency costs, any in-house team members or resources as well as paid media expenses. This varies significantly channel to channel and across different campaigns. We believe that marketing, done well, is an investment into new business and growing your business rather than an expense.

Media budgets aren’t always static budgets. The amount you spend on media depends on the minimum cost of the channel you are utilising and whether it is converting your leads to sales. The cost of Google Ads is only rising as competition gets tighter, so budgets need regular updating to generate a positive result, much the same as inflation.

If your customers or prospects use social media, then this is a channel you should seriously consider. How are you going to connect with and communicate to your perfect buyer persona if you aren’t on the very platforms they are using?

Not necessarily. Unless your goal is to increase organic traffic to your Facebook, Instagram or LinkedIn page, it is highly unlikely that you will generate enough likes to have an enormous reach like some big brands do. Utilising paid search and being active in niche groups will increase the likelihood of your message landing in front of your target persona.

We have an in-house campaign team that specialise in social advertising. We have achieved results for many campaigns with different budgets across almost every sector. Paid social is an area that has changed greatly over the past year or two.

We look at B2B marketing more as B2H marketing, or business to human. Your key persona is still going to be a person, and Facebook is where people connect, so having your brand front of mind when they are scrolling is typically a no-brainer. In our experience, B2B campaigns are just as effective on Facebook as B2C campaigns.

B2B marketing means Business-to-Business, B2C marketing is Business-to-Consumer and B2H is Business-to-Human, very much all terms we use on a day-to-day basis.

Search Engine Optimisation is the use of onsite and offsite tactics and strategies to have your website and content ranking highly on search pages. When done well, it will increase the quality and quantity of your traffic.

We are firm believers that a company should never rely on a single channel. The more times you appear on a search result page, the greater the share of clicks you receive, and there is a real risk a competitor starts bidding on your brand name. At the very least, you should be bidding on your own brand name.

Short answer: no, it’s not. SEO has changed dramatically over the last few years and continues to be a pivotal part of any digital strategy. SEO very much forms the base of much of your other marketing strategies when driving traffic or sales to your website.

This depends on whether you are utilising the correct channels specific to your business and if your targeting is correct. Lead count isn’t as important as the quality of those leads. Our digital marketing agency works on a quality over quantity basis.

As defined by HubSpot, it is the process a buyer goes through to become aware of, evaluate and purchase a new product and/or service.

A buyer persona is the semi-fictitious representation of your ideal customer within your target market, based on market research, real data about your current customers and how they interact with the buyer journey.