Practical advice on SEO, social media, AI and websites, written for regional business owners by the Rock Solid team.
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Article SeriesYour business might be well known around town. People recognise your name, know where you’re located and wave when they see you at the supermarket. But could they explain what you actually do? For regional businesses, that’s a useful question to ask. Being familiar to people doesn’t automatically mean they understand your services, know who
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Think about the last time you visited a website on your phone. Did you find what you were looking for straight away – or did you have to zoom in, scroll around and wrestle with a menu that seemed determined not to cooperate? With so many people browsing, searching, and making purchasing decisions from their
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
If creating social media content feels like a full-time job, you’re right. It is! Coming up with ideas, writing captions, responding to comments, planning a content calendar, and keeping up with trends can quickly become overwhelming, especially when you’re already busy running a business. The good news is that you don’t have to start from
If you still think AI is mostly about writing blog posts or making weird images of astronauts riding horses, you’re missing the good stuff. The most useful AI tools for small business owners are not necessarily the flashy ones going viral on social media. They’re the quiet, practical, time-saving uses that eliminate annoying tasks, speed
Search has changed more in the past two years than it did in the previous decade. With AI-generated answers, conversational interfaces, and zero-click results becoming the norm, traditional SEO playbooks are losing their edge. Ranking #1 on Google still matters—but it’s no longer the only (or even primary) goal. Welcome to AI SEO! If you’re
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google AI Overview Citations From Top-Ranking Pages Drop Sharply A new Ahrefs study found that only 38% of the pages cited in Google’s AI Overviews come from the top 10
Artificial intelligence (AI) has moved from buzzword to everyday business tool, but most small business owners still aren’t sure how to use it in practical ways. If that’s you, know that you don’t need to understand coding, automation systems, or complex software to benefit from AI. When used strategically, AI can help you create content
Search is evolving quickly, and visibility on Google is no longer just about ranking positions. With the introduction of AI Overview at the top of many search results, users are often getting answers before they ever scroll to the listings, resulting in fewer clicks across all websites. Being featured in Google’s AI Overview can dramatically
1. What’s changed? Google has recently introduced a feature called AI Overviews (formerly part of its “Search Generative Experience”). It uses generative AI to generate a summary “snapshot” of a topic in the search results, rather than (or ahead of) presenting the traditional list of links. 2. Why does it matter for businesses and websites? From a
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