The new year is upon us, which means it’s around the time we all start talking about our new year’s resolutions. Sure, we could all stand to lose a few kilos – but let’s talk about our businesses. What can you resolve to do in 2018 to take your business to the next level? What can you do to draw more traffic to your business website, and in turn generate more leads and sales? If you’re in need of inspiration, we’ve got a few ideas for improving your SEO for the new year:
Arguably the most powerful and the most difficult thing you can do to improve your SEO is gain more backlinks to your site. Backlinks, in short, are links back to your site from other sites – and they’re important because they indicate that a site has quality content worth linking to. Google sees these backlinks and thinks, hey, we should rank this site higher because other sites are pointing to it. There are heaps of ways you can go about getting backlinks; check out this article by Backlinko (or really ANY article of theirs) for some ideas: 17 Untapped Backlink Sources
To a lot of people, Google Analytics is a big scary mystery that’s best avoided. But the reality is that there’s SO MUCH to be gleaned from it, you just have to know what to look for. In particular, Google Analytics is handy for seeing a breakdown of your traffic (i.e. how much of it is organic, or coming from search engines), and finding out which of your pages are viewed the most. And Google Search Console is a lesser-known, but equally important tool that offers more granular detail on specific keywords that your website is ranking for. Once you have both Analytics and Search Console properly configured, you can pull them both into Google Data Studio and view the most important stats through some pre-made dashboards, which makes all those Analytics stats a bit easier to chew. Check out these articles we’ve written for more details:
It’s no secret that Google loves quality content. Therefore, one of the best things you can do for your site’s SEO is to produce high quality content at regular intervals. It’s simply not enough to build a static website that you never update, optimise it, and expect to rank #1 for your chosen keywords. It’s probably not going to hold a high rank for very long when there are other similar sites out there that are churning out awesome new content on the regular. So in 2018, make it a priority to revamp your website’s service pages and re-optimise them. Take it a step further by adding a blog page to your site and publishing new blog posts regularly, preferably about topics directly relating to the keywords you are optimising for. Check out these articles we’ve written about blogging:
Rock Solid Marketing is a trusted Mildura marketing agency servicing the Sunraysia and Mallee region since 2017.
Keep reading
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
If you’re putting the effort into writing blog posts, you want people to actually find them. That’s where on-page SEO comes in. Unlike technical SEO (which can feel intimidating and code-heavy), on-page SEO is about the things you control directly in your content, like titles, headings, keywords, and how you structure your posts. Think of
Artificial Intelligence (AI) is no longer a futuristic concept reserved for tech giants—it’s here, and it’s revolutionising marketing for businesses of all sizes. Whether streamlining content creation, improving customer engagement, or optimizing ad targeting, AI makes digital marketing more efficient, data-driven, and personalised than ever before. In 2025, businesses that embrace AI-powered mark
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
