We’ve already shared the great success our client Hydro Innovations has enjoyed since engaging us for our SEO services. Their business is based in Sydney but provides sewage pumps Australia-wide, and their goal has been to rank for a variety of pump-related keywords in Australian Google searches.
As a result of our SEO services, their keyword visibility more than doubled in 6 months as we meticulously optimised each of their pages and blog posts month over month.
In recent months, we noticed that Hydro had achieved the much-coveted Position Zero on Google for one of their keyword terms, “self priming pumps”. Also known as a Google Featured Snippet, Position Zero refers to the box that often appears above Google search results that quickly and clearly answers a user’s search query.
The Google Featured Snippet is a bit of an enigma, though. Not all searches will have one, and if they do – there’s a fair chance the snippet will change more frequently than the search results that appear below it. Searches that are trickier to answer or summarise succinctly are less likely to have a featured snippet.
In other words, it’s difficult to devise a strategy for achieving Position Zero for your keywords. It’s basically a crapshoot. So instead, you might as well carry on with your normal SEO strategy and do the best you can at optimising your keywords for positions 1 and down. Google chooses the featured snippet out of the top search results, so if you’re already ranking well for your keywords then you’ve set yourself up well for Position Zero.
While the mystery of Google Featured Snippets is still largely unsolved, we do have a few theories as to why our client achieved it with one of their top keywords:
Congratulations to Hydro Innovations for making it to Position Zero on Google!
Rock Solid Marketing is a trusted Mildura marketing agency servicing the Sunraysia and Mallee region since 2017.
Keep reading
Think about the last time you visited a website on your phone. Did you find what you were looking for straight away – or did you have to zoom in, scroll around and wrestle with a menu that seemed determined not to cooperate? With so many people browsing, searching, and making purchasing decisions from their
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
If you’re putting the effort into writing blog posts, you want people to actually find them. That’s where on-page SEO comes in. Unlike technical SEO (which can feel intimidating and code-heavy), on-page SEO is about the things you control directly in your content, like titles, headings, keywords, and how you structure your posts. Think of
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
