56 articles on web design.
Think about the last time you visited a website on your phone. Did you find what you were looking for straight away – or did you have to zoom in, scroll around and wrestle with a menu that seemed determined not to cooperate? With so many people browsing, searching, and making purchasing decisions from their
Artificial Intelligence (AI) has rapidly evolved, making its way into various industries, including marketing. For clients across sectors, AI offers innovative solutions to create personalised, data-driven marketing strategies that engage consumers like never before. AI-driven marketing tools have revolutionised how businesses target, engage, and convert customers. Through sophisticated algorithms
Having a WordPress website is a powerful way to establish an online presence, but it also comes with a responsibility: ensuring that your website is regularly updated and safeguarded against potential threats. In this blog, we will explore the critical aspects of maintaining your WordPress site to keep it secure, functional, and prepared for any
Marketing is one of the most crucial things for the success of any business. Aged care providers like Princes Court also require robust digital marketing strategies to keep attracting clients. However, designing marketing strategies for these providers is different from other businesses as it needs to be more empathetic towards the elderly and their families.
Website security packages available from just $140 Don’t get caught out because you haven’t had the time to maintain the back end of your website. The most common cause of websites being hacked is due to a lack of website maintenance and regular updates and unfortunately, we’re currently hearing about this happening all too often. The Mildura web design experts at Rock Solid
So, your website security has been breached? We know it’s hard, but don’t panic! We’ve put together a list of ways to prevent your website from being breached, as well as what to do if it happens. Let’s start with prevention – the best option when it comes to protecting your site from invasion! Below
Unless you’re a web design professional, your website probably isn’t 100% technically “perfect”. That’s totally normal, because let’s be honest: you’ve probably got a million other things to focus on. So we’re going to make it easy for you by sharing a few mistakes that many (if not most) people are making with their websites.
Wondering how you can get your website to appear higher in Google search rankings without doing a complete site overhaul or spending months working on it? Here are a few of our favorite quick win tricks to improve your website in record time: Run a site audit and correct any errors One thing that can
The most common reason for websites being hacked and compromised is due to a lack of site maintenance. With over 70% of all websites being vulnerable to attack, the statistics are showing that over 10,000 websites globally are being compromised each and every day. Well over 90% of all WordPress website vulnerabilities and back doors
Finding a web designer can prove to be extremely challenging. Currently, there are millions of website designers to be found on the internet, yet the quality of them differs greatly. Whether you’re looking for a local or remote web designner, you want to make sure that you find one with a high degree of technical
2020 is certainly a year that most of us are looking forward to putting behind us. Whilst as a majority we’re starting to relax knowing that life is beginning to resemble a little normality, it’s important not to take our feet off the accelerator altogether. Research shows that right now, criminal cyberspace activity has never
Have a security threat model or cyber security risk assessment Your web developer or project manager should assess the security needs of your website. If your website is complex or you are wanting an application or software, then your developer will need to do a security threat model. Which is a task that looks at
There’s lots to consider when building a website for yourself or your business. Near the top of your website to-do list should be choosing a web hosting provider. This is the server on which your website will live, which is akin to the neighborhood in which your home is built. You wouldn’t build a house
Your website is always at risk of being hacked. Around the world, in 2020, mayhem is being caused by a single virus – coronavirus. In order to keep safe from coronavirus, businesses are embracing technologies of the online world. Hackers are always present in the online world. Constantly scanning for vulnerabilities that they can manipulate
Great, you’re a ‘marketer’ but what does that actually mean? I’m sure many of you have walked away from a long-winded marketing meeting, scratching your head wondering exactly that! We are all confused because marketing, as an industry, is in transition. Think back to days gone by when if you had a health concern you
A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
Leading the charge with how well we’re handling COVID-19 isn’t the only thing Australian’s should be proud of… we’re also leaders in the companies we run and the products and services we deliver. Whilst the entire world is looking in on how we’re flattening the coronavirus curve, give them another reason to stare by actioning
We’re going to assume you’ve heeded our advice and decided to build your website using WordPress. Hooray! One of the great things about using WordPress is that it’s so dang easy to build a website without much knowledge of website coding or web design. These days, it’s very much a plug-and-play endeavor. To set yourself
If you’ve logged into your Google Search Console account at any point in the last two years (if you haven’t, then um… you definitely should! Or hire a Melbourne digital marketing agency to monitor it for you, hint hint)… then you may have seen a notice that says Your site has been switched to Mobile
So you’ve got a functioning website for your small business. Well done! If you’re a believer in the mantra “progress, not perfection”, then hopefully you didn’t wait til your website was absolutely PERFECT (whatever that means) before launching it. You did your best and got that website up and running so that you can reach
If you’re familiar with Google Analytics and website metrics, then you know that bounce rate is one of the more important stats you want to be tracking – and that it’s something you want to lower over time. And if you’re not, then you might be wondering what bounce rate even is. Well, allow us to
We’ve already shared the great success our client Hydro Innovations has enjoyed since engaging us for our SEO services. Their business is based in Sydney but provides sewage pumps Australia-wide, and their goal has been to rank for a variety of pump-related keywords in Australian Google searches. As a result of our SEO services, their
We were so pleased to flex our creative muscles with a website build for this fantastic new Melbourne-based construction business! With a design based on the mushrooming huts you find in Denmark, Nordic Huts are a tiny home / workspace built from sustainably farmed timber and with a host of Australian climate-friendly features as standard.
Let’s talk about broken links. Obviously this isn’t something we want, but it’s virtually inevitable given how often websites change over time. Whether a site you linked to has gone down or changed their URL, or you changed your site structure and forgot to fix your nav bar links, it’s pretty easy to accumulate broken links
Have you recently dropped in the Google search rankings? It can be frustrating and baffling when you work really hard to get your site to land on the first page of Google for your chosen keywords, only to have it drop off suddenly without any warning. Why did this happen? HOW did this happen? With
For those of us who aren’t total Google Analytics nerds, making sense of all the data it holds can be truly overwhelming. Throw Google Search Console into the mix and it’s enough to make the average person curl up into the fetal position at the thought of logging into either tool. But what if you knew
You may have heard the slightly hackneyed phrase “content is king” before, but do you actually believe it? The Melbourne SEO specialists at Rock Solid Marketing certainly do! We ardently believe that content is the single most important thing to focus on when building out your website. Simply put, Google specifically looks for high quality
If you’ve taken our advice and added a blog to your website, then this article should be extra useful to you! The fact is, once you’ve published a blog post and shared it with the world, it’s never actually finished (or perfect, for that matter). There’s always more you could to to improve it, especially when
If you want to be seen as an expert in your field and show up higher in Google search rankings, there’s no two ways about it: you need to blog. Here’s why your website should have a blog incorporated into it: 1. It gives Google more content to index Google likes websites that regularly publish
Do you have a WordPress blog on your company website? If not, you should (read this article on why your business needs a blog). If you do have a blog, here are some must-have WordPress plugins to help optimize, promote, and protect your blog posts: Akismet One drawback to blogging is the inundation of spam
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Businesses Can Now Sign Up To Add Booking Buttons To Their Google Local Results As of July of this year, businesses now have the ability to add a booking button
Did you know that there are other browsers that you can use to surf the web aside from the default Microsoft Edge or Safari that come pre-loaded on your computer? Sounds like a silly question, but plenty of people stick to the default browser, either not knowing that they have other (better) options or not
We thought we’d start a new blog series on the Rock Solid Marketing blog and include links to some of the more interesting articles we’ve read lately in the digital marketing world. Here’s the very first instalment of Digital Marketing Reads! The new Search Console: a sneak peek at two experimental features This month, Google will add
Google makes between two and three updates to their algorithm every single day, but the major ones that generally shake the search engine world do come every couple of months. The aim of the updates is to target web site owners who are not keeping up with providing value to their site visitors but instead
Earlier this year, we posted about what great success our client ACR Roofing has had with our SEO services in Melbourne. We were able to more than quadruple their keyword visibility on Google within the first three months of working with them. Then, in February and March of this year they went through a website redesign.
Surely you’ve heard of WordPress before – but did you know that there are actually two different types of WordPress sites Depending on your needs and skill level, you could either sign up for a hosted wordpress.com account, or download WordPress from wordpress.org and host it on your own webspace. Confused yet? Worry not, we’re
Ever click onto a website and have to wait for images and graphics to load on it? I don’t know about you, but we here at Rock Solid Marketing don’t like it, and more importantly Google doesn’t like it. In fact, Google takes page loading speed into account when determining search rankings Simply put, website
Anyone who has ever installed a contact form on their website has likely had to deal with heaps of spam emails coming through. These fake emails can be super annoying, especially when they never seem to let up – or when all you want is a real legit lead to come through. Unfortunately there is
One hot topic amongst website owners is whether it’s a good idea to switch to a secure version of their site: that is, one with an https:// address instead of an http:// one. An https site offers an added layer of security which keeps your browsing information private, whereas an http site is prone to “eavesdropping
Last week we talked about how to set up Google Search Console and link it to your existing Google Analytics account. Now, let’s look at what you do with it once you have your Google Search Console account ready to go! Sitemaps A sitemap is exactly what it sounds like: a map of your site structure,
Formerly known as Google Webmaster Tools, Google Search Console is an invaluable tool for anyone who wants more insight into how their website is performing and who is accessing it. It makes for a great supplement to the information provided by Google Analytics, and thus it’s important to use both to monitor your website. Here’s
This is the latest instalment in our ‘Are You Making These SEO Mistakes?’ series. Be sure to check out Part 1 and Part 2 if you haven’t yet! Now, onto a few more SEO mistakes you might be making with your blog or website: Your Website Pages Lack Meta Descriptions Each page on your website
As a follow-up to our last article, Are You Making These SEO Mistakes? – Part 1, we thought we’d post a follow up with more ideas of SEO mistakes you could be making on your website: Your Links Are Broken If you’ve ever linked to another website on your own (which by the way you should be
Website and/or business owners, this one’s for you! Are you making any of the SEO mistakes below? Read on for the first part of this series. You Don’t Have Enough Content Listen up: Google rewards websites that are constantly publishing quality, relevant content. It is simply not enough to have a basic website with a
Over the past several months, we’ve had the pleasure of working with In2 Fire (formerly KlineFire Services): a local business supplying fire equipment services in Melbourne (including installation, maintenance, and hire). In2 Fire came to us wanting their first-ever website, which our web designer built last spring. Since then, we’ve continued to work closely with
In the last post, we talked about how SEO is affected when you change domains for your website. Now, let’s discuss what happens to SEO with a website redesign. First, let’s assume that you aren’t changing domains or altering your URL structure. If you are, then you run the risk of broken links, 404 errors,
Sometimes businesses change names and brands re-brand – it’s perfectly normal. If this happens to you or your business, it might also be time to change your website’s domain name. After all, you can’t very well carry on using www.theneatfreak.com when you’ve just renamed your business Corey Cleans. But hold up! Before you make the
Ever wondered what happens when someone is caught copying content from another website? Well, wonder no longer: Google de-indexes 98% of websites submitted for a copyright takedown. That’s a huge deal because it means the website in question literally drops off of Google for every keyword search if found guilty. Not showing up on Google
Ever wondered what other people think about your website? It can be a little scary to ask for such raw and honest feedback, but ultimately it’ll make your site even better if you take the criticism and suggestions to heart. It is so important that your site be easy to use, appealing to visitors, and
Websites come in all shapes and sizes. We see this constantly at Rock Solid Marketing when clients come to us with websites that are all over the spectrum in terms of quality, size, content, and speed. While you should absolutely be able to see improvement in search rankings no matter what kind of website you have,
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal
For those of us who are less tech savvy, WordPress plugins make it immensely easier to optimise our website without much technical know-how. If your goal is to show up higher in the Google search rankings, you absolutely need to install the Yoast SEO plugin. Yoast provides a helpful real-time guide to tweaking your posts and
As a Mildura digital marketing agency, web design services are a major component of our business. From website redesigns to content management to optimisation, we’ve had clients come to us with all sorts of websites to work on. We’ve definitely seen and designed enough sites to have a fair idea of what works and what
We recently completed a website redesign for The Holy Family House of Prayer out in Rockingham, Western Australia. Best known for their miraculous Weeping Madonna statue, they have a captivating story behind their organisation. They came to us wanting a fresh new look for their website, which they use primarily for documenting stories and photos of the
At Rock Solid Marketing, we use WordPress for our website design projects. WordPress? But isn’t that, like, for blogs? Fair question. In its early years, WordPress was essentially a blogging platform. But now, it’s become a fully featured content management system that allows you to build fairly complex websites. You don’t even need to have
There are so many things to consider when starting your own business. From accounting and tax matters to branding and marketing collateral, it’s hard to know what you really need and what isn’t so essential right away. Whatever you do, don’t hold off on building a website. This is something your business should have as
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
