Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world.
It’s no surprise that Instagram has just made a few tweaks to improve the user experience (all social media platforms do over time, as they should!).
So what’s new on Instagram lately? The platform’s newest features all revolve around improving and innovating the content creation process and include:
Need help staying on top of your social media? Get in touch with the Mildura digital marketing experts at Rock Solid Marketing!
This is a really great article we think every website and business owner should read, and a great reminder that it’s important to “roll with the punches” and adapt to ever-changing technology and platforms.
In the early days of SEO, all that mattered was ensuring your website was optimised for Google, which was pretty much the only search engine around that people were using. Now, some social media platforms function as search engines as well, which means you need to be optimising your Pinterest and TikTok posts just as you would your blog posts.
The article emphasizes that SEO experts should be involved in the whole content creation process, not just the optimisation after the fact. Their expertise is needed from the start, when a content strategy is being developed, so that the right content is created for various platforms; otherwise, you run the risk of having your SEO agency optimise content that isn’t going to help drive traffic or business (which = wasted money).
Need help with your SEO and content strategy? Get in touch with our SEO Mildura experts!
Do you consider emotions when you’re developing a marketing strategy? If not, this article makes a strong case for you to do so.
The fact is, content that evokes certain emotions tend to get shared more. According to this piece, “people shared videos that elicited high-arousal or intense emotions twice as much as ones that elicited low-arousal or moderate emotions.”
It’s long been said that shopping is emotional… i.e. make someone feel something, and you have a much greater chance of them buying whatever you’re selling.
With that in mind, this article lays out 39 different emotions (categorized into 6 different cohorts). Check it out and challenge yourself to evoke one of them in the next piece of content you create!
Rock Solid Marketing is a trusted Mildura marketing agency servicing the Sunraysia and Mallee region since 2017.
Keep reading
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google AI Overview Citations From Top-Ranking Pages Drop Sharply A new Ahrefs study found that only 38% of the pages cited in Google’s AI Overviews come from the top 10
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Types of landing pages: Examples & when to use each Landing pages are one of the most effective tools for turning website visitors into leads or customers, and their success
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO If you have a website, you may have noticed your organic search traffic on the decline in recent years.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
