55 articles on digital marketing news.
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google AI Overview Citations From Top-Ranking Pages Drop Sharply A new Ahrefs study found that only 38% of the pages cited in Google’s AI Overviews come from the top 10
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Types of landing pages: Examples & when to use each Landing pages are one of the most effective tools for turning website visitors into leads or customers, and their success
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO If you have a website, you may have noticed your organic search traffic on the decline in recent years.
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Do Reviews Still Matter? Study Looks At Changing Consumer Behavior According to this article, people place less importance on reviews in 2025 than they did in previous years, and see
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google Shows How To Use Alt Text For SEO Are you still optimising image alt tags on your website and/or blog? If so, good – you should be! (And if
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google won’t index sites that do not work on mobile devices after July 5 We’ve known for a long time the importance of making websites mobile-friendly. With mobile phones now
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google March 2024 Core Update: Reducing “Unhelpful” Content By 40% Another day, another Google algorithm update! Here’s what you need to know about the Google March 2024 core update: This
A few major pros and cons to artificial intelligence and its impact on digital marketing.
Here at Rock Solid Marketing Mildura, we thought we’d kick off the year with some helpful digital marketing tips to assist in making 2024 a successful year for your business. So much has changed in the online marketing landscape in recent years that it looks completely different than it did when we founded Rock Solid
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Instagram Adds New Ways To Create Content It’s no surprise that Instagram has just made a few tweaks to improve the user experience (all social media platforms do over time,
If you’ve checked your Google Analytics stats lately and noticed a sudden drop in traffic, you’re not alone! Website owners across all industries have been negatively impacted by recent updates to the Google algorithm, so it doesn’t seem to be limited to certain types of sites. There have actually been THREE separate Google updates in
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. When your business doesn’t need SEO We don’t say this often, but it’s true: sometimes SEO is not what a business needs in order to reach their goals. This article
Google Analytics has been the go-to tool for websites, businesses, and web designers for over a decade. However, as the digital environment rapidly changes, Google has introduced a new version of Analytics called Google Analytics 4 (GA4). GA4 is designed to help businesses and website owners gain a better understanding of user behaviour and purchase
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google: SSL Certificate Does Not Boost SEO Back in 2014 when SSL certificates first rolled out, it was said that having a secure site and getting this SSL certificate would
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. What to do when the wrong page ranks for a keyword You know what search engine optimisation (SEO) is, but have you ever heard of search engine de-optimisation? You just
Website security packages available from just $140 Don’t get caught out because you haven’t had the time to maintain the back end of your website. The most common cause of websites being hacked is due to a lack of website maintenance and regular updates and unfortunately, we’re currently hearing about this happening all too often. The Mildura web design experts at Rock Solid
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. What should the title tag length be in 2023? It’s been best practice for many years to ensure your page title tags are under 70 characters (ideally 55-60). Why? Because
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Creating new content vs. optimizing old webpages: Which is better for SEO? This article tackles a very excellent question, and one that we suspect many website owners don’t know the
It’s that time again: another Google Update is upon us! (or, by the time this article goes live, it will have been fully rolled out) Our Mildura web design team, like most anyone else who works on websites or runs a business with an online presence, always dreads these updates (which happen a few times
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Instagram Wants To Make Hashtags More Valuable Even though hashtags don’t increase engagement on Instagram posts (according to a study referenced in this article), they can be useful for gaining
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Semrush acquires SEO training website Backlinko If you’re not an SEO specialist or digital marketing expert, you might be thinking “huh?” when you read this headline. But our Mildura digital
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. 7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore Our Mildura web design team loves this article especially because it brings to light all of the so-called website
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Are You Making These Big Mistakes with Your Google My Business Listing? The digital marketing team at Rock Solid Marketing are big fans of Google My Business for promoting our
If you’ve never heard of Google Discover, don’t worry – our digital marketing agency hadn’t either, until recently! Here’s a quick run-down of what Google Discover is, and whether you can optimise for Google Discover so that your website shows up more frequently on it. What Is Google Discover? In short, Google Discover is a
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google My Business releases tool to manage your reviews If you run a local business, you’re probably using the Google My Business tool to promote it (and if you’re not,
If you’ve been keeping up with all the talks about the news media bargaining code in Australia, you might have noticed that last week, Facebook banned Australian news from being seen and shared on its platform. And if you haven’t, then here’s the short of it: The Australian government wants Google and Facebook to pay
Can you imagine life without Google? If you live in Australia like we do, then unfortunately you might have to – and soon. If you haven’t heard the news, Google is threatening to remove its search engine (yes, our beloved google.com) from Australia. Why on earth would it do that, you might be wondering? Well,
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. H1 Headings For SEO – Why They Matter This article clears the air on where we stand today, in late 2020, with regards to the importance of headings in keyword
Great, you’re a ‘marketer’ but what does that actually mean? I’m sure many of you have walked away from a long-winded marketing meeting, scratching your head wondering exactly that! We are all confused because marketing, as an industry, is in transition. Think back to days gone by when if you had a health concern you
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Is Apple getting real about search and about to take on Google? Apple’s long been a competitor of Google, from mobile phones to maps to… now search engines? Though it’s
Amidst all the uncertainty raised by the economic impacts of COVID 19, marketing budgets are being scrutinised. With people losing their jobs and companies falling back to consolidate their positions, how do you still manage to find new customers but reduce your overheads at the same time? Well, the answer may be as simple as
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google On How to Use the Manual Action Report in Search Console Google Search Console remains a mystery for, dare we say, most website owners. That’s why it’s so important
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Big Amazon affiliate commission rate cuts among latest program changes As of April 21 of 2020, commission rates are lower for many product categories for Amazon affiliates. What does this
Last you heard from us, we were just starting to make sense of this new world we’re now living in: one where social distancing and self-isolation are part of our daily lives, where pubs and shops are closed for business, and where small businesses worldwide are fighting for survival. If you’re a business owner, it
A lot’s changed since we last posted on our digital marketing blog. In short, the world’s gone mad over the coronavirus and most people’s knee-jerk reaction is to hoard supplies and cut back on as many expenses as possible. We’re certainly not experts when it comes to explaining the pandemic, nor can we say with
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Introduction to GIF Engine Optimization (GEO) You can optimise images and videos, so it was only a matter of time, really, before it’d be possible to optimise GIFs. GIFs are not
If there’s anything we’ve learned from talking to various small business owners in Australia, it’s that they all know they need this mythical thing called SEO… but don’t know exactly what it is, how to go about it, or even why exactly it’s so important. Our team at Rock Solid Marketing is of the opinion that
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google BERT Update – What It Means Earlier this month, the online world was rocked by a big Google algorithm update called BERT. Google has rolled out plenty of updates over
Last week, Google announced its biggest algorithm update in 5 years. The BERT update is said to impact 10% of search queries – namely, longer keyword phrases that rely on context for meaning. As with any update to Google’s search algorithm, this one aims to understand the user’s intent behind the query and serve them
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. How to Balance Marketing Automation and Personalization According to Social Media Today, 75% of marketing teams use some kind of automation tool. But at the same time, we all want more
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google Rankings and Nofollow Anchor Text It’s long been established that a do-follow link holds more weight than a no-follow link, as a do-follow tells Google to pay attention and pass
We recently wrote all about how to lower your bounce rate (*hint hint*, you should definitely go back and read that post if you haven’t yet!). This week, we’re spilling the beans on how to increase your click-through rate, which is arguably even more important than your bounce rate. Read on for the what, why,
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the world of digital marketing. The #1 Factor That Will Help Your Content Rank in Google We love this article because it echoes what we’ve been saying for all these years: content is king.
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. John Mueller Discusses Links that Google Ignores Link building is a tactic often employed by SEO specialists in order to boost a site’s domain authority and therefore keyword rankings. The idea is
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
We’ve been covering the ins and outs of Instagram recently here on the blog. We even dove into Instagram Stories and why or how you should be using this feature. As an ever-changing platform, Instagram recently added another feature called IG TV. But what’s the difference with the Instagram Stories and should you use IG
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google confirms it shortened search results snippets after expanding them last December In December 2017, Google expanded the length permitted for meta descriptions to 300 characters. Then in May 2018, they
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. How to Optimize for the Mobile-First Index Advanced Web Ranking is claiming that 2018 is going to be “the year of the mobile”. It’s not news that Google looks at how
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Businesses Can Now Sign Up To Add Booking Buttons To Their Google Local Results As of July of this year, businesses now have the ability to add a booking button
Last year, Google rolled out Data Studio without much buzz or fanfare. This year, it’s finally available to all users and offers unlimited reporting, so we thought now would be a good time to talk about it! What is Google Data Studio? If the thought of logging into Google Analytics and trying to make sense of
We thought we’d start a new blog series on the Rock Solid Marketing blog and include links to some of the more interesting articles we’ve read lately in the digital marketing world. Here’s the very first instalment of Digital Marketing Reads! The new Search Console: a sneak peek at two experimental features This month, Google will add
When it comes to the SEO game, there are myriad tactics you can use to succeed – so many, in fact, that it can be quite overwhelming. It can be easy to go into option overload, give up, and do nothing at all if you feel like it’s all just too much. But don’t quit
If you’re like us, you’re neck-deep in setting SEO goals for 2017 and kicking off their implementation. To that end, we thought we’d share some SEO articles that we’ve found useful so far in improving our Melbourne SEO agency. 7 White Hat SEO Techniques to Double Traffic in 2017 “The Google algorithm incorporates hundreds, if
Ever wondered what happens when someone is caught copying content from another website? Well, wonder no longer: Google de-indexes 98% of websites submitted for a copyright takedown. That’s a huge deal because it means the website in question literally drops off of Google for every keyword search if found guilty. Not showing up on Google
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
