Digital Marketing Reads – Volume 18

By Sean McCoy25 January 20223 min read
Cover image for the article: Digital Marketing Reads – Volume 18

Photo via Shopify.

Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world.

Semrush acquires SEO training website Backlinko

If you’re not an SEO specialist or digital marketing expert, you might be thinking “huh?” when you read this headline. But our Mildura digital marketing agency is very excited about this news – and by extension, our clients should be as well.

Why? Well, our team relies on Semrush for all of our reporting needs. It’s the tool we use for keyword tracking, conducting site audits, and tracking backlinks. We love it because it helps us better serve our clients.

With their recent acquisition of Backlinko, an SEO training platform, we can expect Semrush to continue building their training hub, Semrush Academy. This equates to more knowledge for our SEO experts to gain, and therefore more knowledge for us to share with you and apply to your website optimisation. Win-win!

Yoast SEO launches on Shopify

More news that our Mildura web design team is thrilled about! Yoast is our favorite SEO plugin for wordpress, and it’s a plugin we install on our client websites whenever possible. It makes our SEO and online marketing tasks significantly easier and quicker to complete, and we also love how easy it is to use if you’re someone who doesn’t know a whole lot about web design or SEO.

With this news, Yoast is now available for Shopify sites, which means you can now more easily optimise your storefront and products so that they’re more easily found on Google (which = more sales). Note that unlike the wordpress plugin which is free, Yoast for Shopify costs $29 for 30 days, so it’s definitely something you’ll want to factor into your monthly business budget. There’s a 14 day free trial so you can try it out first.

14 Top Reasons Why Google Isn’t Indexing Your Site

If you’ve worked hard to build and optimise your website, yet for some reason it’s still not showing up on Google, it may be because Google hasn’t indexed your site yet.

This article gives several useful things to try to ensure that your site starts ranking on Google. The most common issues we’ve seen amongst our SEO clients?

  • The site isn’t mobile-friendly
  • The site loads too slow
  • You have plugins that block Google from crawling your site

If you’re having issues getting your website to show up on Google, be sure to contact our Mildura web design team for assistance!

Rock Solid Marketing are experts in digital marketing in Mildura, offering SEO and web design services. Contact us to learn more about how to set your website up for success!

About Rock Solid Marketing

Rock Solid Marketing is a trusted Mildura marketing agency servicing the Sunraysia and Mallee region since 2017.

Keep reading

All articles
Digital Marketing News

Digital Marketing Reads – Volume 32

Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google AI Overview Citations From Top-Ranking Pages Drop Sharply A new Ahrefs study found that only 38% of the pages cited in Google’s AI Overviews come from the top 10

Digital Marketing News

Digital Marketing Reads – Volume 31

Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Types of landing pages: Examples & when to use each Landing pages are one of the most effective tools for turning website visitors into leads or customers, and their success

Digital Marketing News

Digital Marketing Reads – Volume 30

Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO If you have a website, you may have noticed your organic search traffic on the decline in recent years.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.