35 articles on social media.
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
If creating social media content feels like a full-time job, you’re right. It is! Coming up with ideas, writing captions, responding to comments, planning a content calendar, and keeping up with trends can quickly become overwhelming, especially when you’re already busy running a business. The good news is that you don’t have to start from
Social media can feel like both your best friend and your biggest headache. On one hand, it’s free marketing! An instant connection to your customers, and a way to show off your personality. On the other… it’s an endless treadmill of trends, algorithms, and “shoulds” that can leave you burnt out without much to show
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
Starting a business is exciting—but if you’re starting social media from scratch, it can also feel overwhelming. With algorithms changing constantly and every platform promising to be the one, where do you even begin? The good news: you don’t need a huge following or flashy content to build momentum. What you do need is a
Why going digital isn’t just optional—it’s essential. In today’s fast-paced digital landscape, the gap between metro and regional businesses is narrowing—especially when it comes to social media. Regional Australian businesses are increasingly embracing social media platforms to connect with local audiences, attract tourists, and build brand loyalty in new and dynamic ways. The Current Landscape R
Social media marketing, like everything else, continues to evolve, with 2025 set to bring new opportunities and challenges for businesses and creators. Here are 5 key trends that are likely to dominate the social media landscape next year, and how your business can utilise them: 1. AI-Driven Personalisation Artificial intelligence is transforming how brands interact
Our Mildura web design and marketing agency is often asked by our clients which social media platform is best. And while it’s a very fair question, given how many social media platforms there are now and how quickly the landscape is changing, it’s not something with a straightforward answer. The truth is, there is no
By now you’ve probably heard of TikTok, the latest and greatest social media platform that all the kids seem to be using. But what actually is it? And do you NEED to be on TikTok, just as you “needed” to be on Facebook and Instagram? Allow the Mildura digital marketing experts at Rock Solid Marketing
Instagram is one of the fastest-evolving social media platforms, with new features and updates being released on a regular basis. These changes appear to be occurring more frequently since the platform announced its shift in focus to video content in an effort to maximise user engagement and address the challenges posed by TikTok. This was
Traditional media formats such as television, radio, and outdoor simply cannot compete with social media in terms of benefits. If your company is able to fully utilise them, it will increase brand awareness, drive tonnes of qualified web traffic, increase sales leads, and assist in converting those leads into paying customers. In the end, this
If you’re an Instagram user, surely you’ve heard about Instagram Reels, the latest new feature on the app. Reels are Instagram‘s response to Tik Tok, a video sharing social media app that took the world by storm a couple years ago. The idea behind the app is to share short, entertaining videos (no more than
There’s nothing worse than writer’s block when you’re furiously trying to churn out your company’s monthly email to subscribers or post daily to Instagram to keep your account on the good side of the algorithm. Sometimes the ideas just flow to you quickly and naturally (don’t you just LOVE those days?)… and other times, inspiration
If you’ve been keeping up with all the talks about the news media bargaining code in Australia, you might have noticed that last week, Facebook banned Australian news from being seen and shared on its platform. And if you haven’t, then here’s the short of it: The Australian government wants Google and Facebook to pay
Great, you’re a ‘marketer’ but what does that actually mean? I’m sure many of you have walked away from a long-winded marketing meeting, scratching your head wondering exactly that! We are all confused because marketing, as an industry, is in transition. Think back to days gone by when if you had a health concern you
Earlier this year, Instagram quietly rolled out their new Creator account option for users. Over here at Rock Solid Marketing, we’ve not heard too much about the new Creator account, so we decided to do a little research of our own. Here’s what you need to know about Instagram Creator accounts: What Is An Instagram
There’s been a small uproar in the Instagram community lately, have you heard? Starting in May, Instagram began removing the number of likes from all posts for users in certain countries – Australia being one of them. The plan is to see how this “test” goes and then potentially roll it out to ALL Instagram
In Part 1 of ‘how to build your brand on Instagram’ we spoke about the importance of hashtags and consistency. In Part 2, we discussed how to set up your profile, how to create value and how to increase your engagement. Now you may be thinking, those tips are great, but how do I actually
This week we’re continuing our Instagram series on building your brand presence on Instagram. If you missed part 1, click on over to read it. All caught up now? Read on for part 2! Create A Compelling Profile Your Instagram profile is an opportunity to tell people what your brand is all about. Under the
What makes us engage with content on social media? First think about why people in your target audience use social media. There are of course many reasons, but a big one is that they want to feel connected – that they can relate to something or someone. It is ‘social’ media, after all! They may
We’ve been covering the ins and outs of Instagram recently here on the blog. We even dove into Instagram Stories and why or how you should be using this feature. As an ever-changing platform, Instagram recently added another feature called IG TV. But what’s the difference with the Instagram Stories and should you use IG
Let’s assume you’ve already set up an Instagram Business account for your company or brand. You’ve got Instagram… but now what? Unfortunately it’s a lot more involved than just posting a new photo every day. If you want your business to stand out on Instagram and gain recognition, exposure, and new clients, you need to
Hands up if you’ve heard of this newfangled thing called Instagram stories. It’s likely you’ve heard of Instagram, the social media platform featuring highly-curated grids of photos. Stories are simply a new feature of Instagram. Unlike IG TV, Instagram stories are separate from a user’s regular Instagram feed and disappear after 24 hours. They tend
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Businesses Can Now Sign Up To Add Booking Buttons To Their Google Local Results As of July of this year, businesses now have the ability to add a booking button
Are you considering working with bloggers to promote your business and reach more relevant people? Blogger outreach can be a great way to target niche audiences. Other than the obvious first task of matching the blogger and their audience with yours, what else should you consider to decide if you’ll reach enough of the right kind
So, the million dollar question: what are hashtags? Basically they’re a way of categorising posts. They help people to find information and posts on specific topics. What does this mean for you and your business? It means that you can maximise the chances that your social media content is found by relevant audiences. Are hashtags
You can glean some very useful insights from social media which can be used as market research for your business. You can learn from your own followers and followers of competitors. Work Out What Your Target Audience Love Check which product types and services are the most popular. Which items always drive clicks, engagement and
Likes, followers, comments – which of these are most important when it comes to social media? Truthfully, it’s not about getting the most of any of these. In social media, like in many other things in digital marketing, what matters most is quality. And the best quality determinant in the social media world is engagement.
Instagram recently rolled out Instagram For Business, a version of Instagram providing businesses with a plethora of analytics and features not available with the normal (personal) Instagram account. If Instagram is an area of focus for your business, it is absolutely worth making the switch to a business account. (Bear in mind that certain social
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal
There are myriad reasons why having a social media presence is so crucial for businesses: to strengthen brand awareness, build a community, foster relationships with customers and industry contacts, gain more clicks to your website… just to name a few. But did you know that you can use social media to improve SEO? It’s true:
There are so many social networks out there, how do you know which social media to use for your business? Don’t worry: you don’t need to be active on all social media. Instead, your social media strategy should focus on being active on just a couple of platforms, depending on your business and the audience
With the plethora of social media platforms out there, it’s easy to get overwhelmed when it comes to choosing which social media networks to implement for your business. Before diving in, note that you needn’t be active on all social media; instead, your social media strategy should focus on being present on just a couple
Are you using a Facebook page for your business? Here are some tips on how to drive engagement, gain more followers, and bolster your business’s online presence through Facebook: Create a Facebook page, not a personal profile Some business owners make the mistake of using their Facebook profile for their business. The problem here is
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