So, the million dollar question: what are hashtags?
Basically they’re a way of categorising posts. They help people to find information and posts on specific topics.
What does this mean for you and your business?
It means that you can maximise the chances that your social media content is found by relevant audiences.
Are hashtags really worth including in your social media posts?
Yes! But more so on some platforms than others. For example, hashtags are used most on Twitter and Instagram, slightly less so on Flickr and YouTube. They’re used even less on Facebook and Google+, and not at all on LinkedIn.
This article will focus on Twitter and Instagram, as they’re platforms used most by businesses and individuals. But most of the principles apply to other platforms.
How can you choose relevant hashtags?
First you can check on the platform itself. For example if you’re using Twitter, search for a word you think is relevant to your target audience. Check how popular it is (i.e. how many posts have used the hashtag). If its being used by the right people then make a note of it to use again in future. Do the same on Instagram. Both platforms will suggest similar popular terms which will give you ideas for other hashtags. List them all for future use.
Searching for Instagram hashtags.
Using hashtags on Twitter.
There are many tools to help find the best hashtags to use.
Have a look on Google and there are heaps more free and paid tools that do slightly different things.
Have you found a tool you love? Let us know in the comments section below.
Happy hash tagging!
Rock Solid Marketing is a trusted Mildura marketing agency servicing the Sunraysia and Mallee region since 2017.
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