Southern Cross Care
To support the local relaunch of Southern Cross Care Broken Hill and provide seamless marketing support during the broader organisational transition as Southern Cross Care QLD assumed ownership and operational control.
ClientSouthern Cross Care (Broken Hill & QLD)
ProjectSouthern Cross Care – Broken Hill Launch & QLD Transition Support
ServicesCreative & Design, Public Relations, Web Design
The objective
What we set out to achieve
To support the local relaunch of Southern Cross Care Broken Hill and provide seamless marketing support during the broader organisational transition as Southern Cross Care QLD assumed ownership and operational control.
What we did
Digital marketing services we provided
Social media and local press content for trust-building
Copywriting for internal/external communications
Design of flyers, signage, and event materials
Ongoing brand and messaging support to Southern Cross Care QLD during changeover
Results
What changed
Helped ease community concerns and clarify service continuity
Repositioned the Broken Hill site as a trusted aged care provider
Maintained brand integrity through leadership transition
Supported both internal teams and public stakeholders with consistent messaging
Why it worked
What made the difference
With empathy, precision, and local insight, Rock Solid Marketing helped Southern Cross Care manage a significant shift with confidence. Our ability to balance professionalism with community sensitivity ensured that residents, staff, and the wider public remained informed, supported, and reassured throughout the change. Rock Solid Marketing provides digital marketing, strategy, and brand implementation services. We respect and acknowledge the work of external creatives and agencies where original brand assets and designs have been developed prior to our engagement.
Services on this project
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