Mildura Workers Club
To refresh the club’s image and help connect with a broader demographic through digital marketing, creative promotions, and consistent branding — while highlighting the club’s strong ties to the local community.
ClientMildura Workers Club
ProjectMildura Workers Club – Local Engagement & Promotions
ServicesSocial Media
The objective
What we set out to achieve
To refresh the club’s image and help connect with a broader demographic through digital marketing, creative promotions, and consistent branding — while highlighting the club’s strong ties to the local community.
What we did
Digital marketing services we provided
Monthly promotional campaigns (meals, entertainment, raffles)
Event marketing for key holidays and sporting fixtures
Community engagement through storytelling and local voice
Design of digital and print assets (menus, posters, ads)
Results
What changed
Strong uplift in event attendance and social engagement
Renewed interest from younger audiences and families
Built consistent brand tone that reflects both tradition and community
Created a reliable content rhythm that aligns with club goals
Why it worked
What made the difference
We helped the Workers Club move beyond “just a local” and into the heart of Mildura’s digital conversations. By staying true to its roots while modernising its voice, Rock Solid Marketing turned casual browsers into loyal patrons. Rock Solid Marketing provides digital marketing, strategy, and brand implementation services. We respect and acknowledge the work of external creatives and agencies where original brand assets and designs have been developed prior to our engagement.
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Services on this project
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