Creative & DesignPublic Relations

Mallee’s Living Histories

To position Mallee’s Living Histories as a regional storytelling powerhouse, showcasing authentic stories from the Mallee through intergenerational projects, art, and oral histories. The broader goal was to prepare the initiative for major funding pitches, including to ABN and other cultural bodies.

ClientMallee’s Living Histories (Community Cultural Initiative)
ProjectMallee’s Living Histories – Marketing & Strategic Support
ServicesCreative & Design, Public Relations

The objective

What we set out to achieve

To position Mallee’s Living Histories as a regional storytelling powerhouse, showcasing authentic stories from the Mallee through intergenerational projects, art, and oral histories. The broader goal was to prepare the initiative for major funding pitches, including to ABN and other cultural bodies.

What we did

Digital marketing services we provided

01

Brand positioning and story clarity

02

Pitch document creation for ABN

03

Website content consultation

04

Community-facing marketing assets

05

Social media guidance and creative direction

Results

What changed

Elevated storytelling with clear messaging for partners and funders

Helped the team define its voice and visual identity

Created collateral that speaks to both community and cultural sector stakeholders

Strengthened funding readiness with targeted pitch support

Why it worked

What made the difference

Rock Solid Marketing helped Mallee’s Living Histories bridge grassroots community passion with professional polish. By refining their message and sharpening their pitch, we made sure their stories didn’t just get told — they got noticed by the right people, in the right way regionally and nationally.

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