Mallee’s Living Histories
To position Mallee’s Living Histories as a regional storytelling powerhouse, showcasing authentic stories from the Mallee through intergenerational projects, art, and oral histories. The broader goal was to prepare the initiative for major funding pitches, including to ABN and other cultural bodies.

The objective
What we set out to achieve
To position Mallee’s Living Histories as a regional storytelling powerhouse, showcasing authentic stories from the Mallee through intergenerational projects, art, and oral histories. The broader goal was to prepare the initiative for major funding pitches, including to ABN and other cultural bodies.
What we did
Digital marketing services we provided
Pitch document creation for ABN
Website content consultation
Community-facing marketing assets
Social media guidance and creative direction
Results
What changed
Elevated storytelling with clear messaging for partners and funders
Helped the team define its voice and visual identity
Created collateral that speaks to both community and cultural sector stakeholders
Strengthened funding readiness with targeted pitch support
Why it worked
What made the difference
Rock Solid Marketing helped Mallee’s Living Histories bridge grassroots community passion with professional polish. By refining their message and sharpening their pitch, we made sure their stories didn’t just get told — they got noticed by the right people, in the right way regionally and nationally.
Services on this project


