GreenConnect Dementia Respite
Initiate the delivery of nature-based programs and support services for people living with early- to mid-stage dementia—and their carers—across Mildura, Bendigo, Heathcote, Merbein. Aims were to improve respite care quality, social connection, and well-being outside traditional aged-care settings.
ClientAustralian Government-funded consortium led by GreenConnect Australia
ProjectGreenConnect Dementia Respite & Community Services (Loddon–Mallee region)
ServicesCreative & Design, Marketing Partnership, SEO, Social Media, Web Design
Term3-year engagement (with scope for extension)
The objective
What we set out to achieve
Initiate the delivery of nature-based programs and support services for people living with early- to mid-stage dementia—and their carers—across Mildura, Bendigo, Heathcote, Merbein. Aims were to improve respite care quality, social connection, and well-being outside traditional aged-care settings.
What we did
Digital marketing services we provided
Supporting promotional strategy and communication rollout
Assisting with digital content and marketing execution
Brand identity, website development, and core creative assets were developed by external parties prior to our involvement.
Results
What changed
$1.7 million in federal funding secured
Successful consortium launch in Bendigo with sensory garden (“Jin Lap”) and outreach across Loddon–Mallee
Series of activities: morning teas, Murray River tours, therapeutic bush outings—consistently high feedback: “Loved meeting new people… I don’t feel so alone.”
“It is the first time I haven’t had to drive.”
Created inclusive environments with high care standards—specialist-accessible venues and tailored experiences
Why It Worked
Rock Solid Marketing helped amplify GreenConnect’s community-first mission by turning service offerings into memorable, supportive experiences. From strong brand management and engaging comms to seamless event execution, we ensured every stakeholder—from funders to families—felt confident, informed, and connected. The result: a truly impactful government–community partnership delivering measurable social benefit.
Rock Solid Marketing provides digital marketing, strategy, and brand implementation services. We respect and acknowledge the work of external creatives and agencies where original brand assets and designs have been developed prior to our engagement.
Services on this project
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