About the Client: Hydro Innovations provide Australia with innovative pump and aeration solutions. Their business is based in Sydney but provides sewage pumps Australia-wide, and their goal has been to rank for a variety of pump-related keywords in Australian Google searches.
Scope of work: SEO services
Type of plan/ partnership : Partnership plan
Objective: Hydro Innovations came to us looking for more visibility in a highly competitive market.
Outcome: As a result of our SEO services, their keyword visibility more than doubled in 6 months as we meticulously optimised each of their pages and blog posts month over month.
They also gained the much-coveted Position Zero on Google for one of their keyword terms, “self priming pumps”. Also known as a Google Featured Snippet, Position Zero refers to the box that often appears above Google search results that quickly and clearly answers a user’s search query.
While the mystery of Google Featured Snippets is still largely unsolved, we do have a few theories as to why our client achieved it with one of their top keywords:
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