Out of the Ordinary Outback – Destination Marketing

Rock Solid Marketing partnered with Out of the Ordinary Outback to promote their diverse range of accommodations across regional Australia. This project involved creating tailored content and promotional campaigns for multiple properties, including the Broken Hill Outback Resort, Underground Motel White Cliffs, Copper City Motel, and Warrawong on the Darling. Our goal was to boost brand visibility, drive bookings, and engage both local and international travellers with the unique outback experiences these properties offer.

Services Provided:

• Social Media Marketing: We managed and executed targeted social media campaigns across platforms, highlighting the unique features of each property and promoting special deals and events. Our content focused on capturing the essence of the outback, appealing to adventure seekers, families, and nature lovers.
• Content Creation: Our team developed engaging blog posts, photography, and promotional videos that showcased the distinct attractions of each location. This content was shared across social media channels, websites, and email newsletters.
• Website Updates: We enhanced each property’s website with updated content, new imagery, and SEO-optimised copy to improve search rankings and user experience, making it easier for potential guests to find and book their stay.
• Promotional Campaigns: Seasonal promotions and special offers were crafted to drive occupancy during key travel periods, along with campaigns aimed at increasing awareness of school holiday specials, family packages, and unique outback tours.

Results:

• Increased Bookings: Our promotional campaigns successfully led to a noticeable rise in bookings for the featured properties, particularly during high-demand travel periods.
• Enhanced Social Media Engagement: With our strategic social media content, engagement levels across all platforms significantly increased, attracting a wider audience and generating buzz about Out of the Ordinary Outback’s accommodations.
• Improved Online Visibility: Through SEO enhancements, updated content, and targeted ads, the online visibility of Broken Hill Outback Resort, Copper City Motel, and Warrawong on the Darling improved, resulting in more inquiries and direct bookings.